Couple t-shirts - a way for couples to show their love and affection for one another – were an eye opener for me when I arrived in South Korea. The shirts are typically purchased as a matching set, and often feature playful designs that are specific to the couple wearing them.
I was told the phenomena of couple t-shirts is a result of the cultural emphasis on couple culture in South Korea. You can see this in the popularity of romantic dramas, songs and movies, and a general interest in all things romantic. The emphasis on couple culture has led to the creation of a variety of couple-themed merchandise, which includes clothing and accessories.
Couple t-shirts are often worn by young couples on dates. They are a fun way of expressing one's affection for one's partner. Couple t-shirts are also popular as a form of ‘couple fashion’, with many couples coordinating their outfits to match the designs on their t-shirts.
Many shops and online stores now offer a wide variety of couple t-shirts. Some designs feature the couple's names or initials, while others feature illustrations of animals or other symbols (such as soju bottles!) that are meaningful to the couple.
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