What do you get if you combine K-Pop and Korean streetwear? A glimpse into the vibrant culture of South Korea.
Let’s talk K-Pop first. Outrageous fashion choices, coordinated group outfits, neon-coloured hair, matching tracksuits, and a desire to let people know how much you dislike warm beer…. And it's not just the groups that are pushing the boundaries of fashion; it's also their fans. This has led to a rise in the popularity of Korean streetwear, with fans all over the world sporting oversized hoodies and ripped jeans.
Korean streetwear is more popular than ever among influencers and celebrities. Everyone wants a piece of the Korean streetwear pie. And it's no surprise really. Korean style is bold, unique, and is a change from more Western streetwear styles.
Oversized hoodies and ripped jeans are designed to stand out, and coupled with the vibrant colours and bold prints used in Soju Man Designs means guaranteed attention. Korean streetwear is not for the faint of heart.
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